How Slow Internet Connectivity Hinders Growth Of Small Businesses

There are companies that offer high quality and cost effective printing for events management. Visitor passes are printed on plastic using plastic card printer with cloud-based management system to track all the event’s attendees and participants. Aside from visitor passes, staff identification plastic cards are printed for long term use.

The internet plays very important role in today’s businesses because it allows consumers an effortless way to search for products and services. According to Lindy Druitt, internet is pretty goodin their town. National Broadband Network has made improvements in internet connectivity for her business. Druitt is the owner of Mudgee accounting firms Norton that employs 15 staff and has an annual turnover of $2 million.

However, Mudgee also experiences periods of slow internet. Druitt said that as soon as you are 5 to 10 kilometers away from Mudgee, mobile service and internet access is lost which dramatically affects small businesses. Communication can be very difficult because without internet connection, it is like living in the past. There are many small businesses that literally run through the internet.

Druitt is not alone in her observations with data provided. Online accounting software provider Xero shows that 1/3 of small businesses in Australia experience difficulty in accessing fast, reliable and affordable internet connections. This is one of the factors that hinder their growth.

Xero made a survey of more than 1000 small businesses across Australia to determine how their phone and internet connectivity is affecting productivity, growth and hiring. At least 48% of the businesses surveyed struggled to reach and acquire new customers because of poor mobile and internet connection.

70% said that poor connectivity is a hindrance to productivity. 62% believe that the quality of customer service is affected by slow phone and internet connectivity. If Australia wants it small businesses to grow, they should be equipped with the tools that will help them perform and be more productive.

The business of plastic card printer relies heavily on the internet to provide customers with a convenient ordering system. Printed plastic cards are used by various organizations and the easiest way to gain customers is to provide them with an efficient process to upload photos and details.

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