Increasing Customer Engagement, Leads And Sales Through Online Marketing

It is without doubt that businesses have experienced the struggles of marketing and ensuring that there is a consistent flow of customer’s coming to their doors or making appointments. Sales are either inconsistent or not meeting profitability goals to the point where it does not become feasible to expand. These issues are quite common and yet they are not utilizing the right online strategies many of which are easily affordable.

Strategies to increase customer engagement, leads and sales

  1. Google listing is what a consumer will see when they search for a product or place through Google. Google receives 70% of all search queries online which means that your website must contain information like location, store hours, contact numbers and images.
  2. Aside from Google listing, there are literally hundreds of other review sites that allow businesses to list down their information for a fee like tripadvisor.com, consumerreports.org and Yelp.com. All these sites allow consumers to find your business easily.
  3. Make sure that all information is updated regularly particularly if you have changed business hours or the business has moved to a new location. If you have set different business hours for a holiday, let your customers know.
  4. When a consumer performs a search for a business through Google, search results must show an image and location on the Google Map. This is very important particularly if your business relies on foot traffic.
  5. If you want to jumpstart on your online marketing strategies, expand your social reach. Use a catchy hashtag and try to make it viral. Run a contest on Facebook for something free for users who like and share the post.
  6. Look at what the competition is doing to gain traffic to their site. It is very likely that their content is gaining a lot of readers. Create better content something that is more unique and relevant.

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