World Sight Day Challenge Manages To Raise More Than $1 Million
World Sight Day Challenge is an annual event, with participating companies and professionals, like Opticians in Jannali and across the AU, working together to raise money for charity. Optometry Giving Sight recently released the final tally for the donation money raised by the 2018 iteration of the event, which had about 160 companies and 360 optometry practices across the world participating in the event.
Optometry Giving Sight reports that the 2018 World Sight Day Challenge managed to raise US$970,00 (AU$1.35 million), which they say is enough to provide eye care, exams and glasses, and other necessary processes and aids, to at least 190,000 people.
Global Director of Development Leigh Cleave, Optometry Giving Sight, released a statement on the event, saying that, with every year that the World Sight Day Challenge is held, the supporters of the event show just how generous and loyal they can be, whether they be the large companies that donate, or the smaller practices, like Opticians in Jannali, who put in the time and effort to fundraise.
Several major Aussie businesses were notable contributors to the 2018 campaign. ProVision CEO Steven Johnson submitted himself to ‘The Blindfold Challenge’, where he spent an entire day blindfolded in order to raise money, raising more than $5,000.
Eyecare Plus Optometrics Australia and its members also contributed, with their donations reaching more than $10,000.
Via their TerraCycle programme, which is aimed at finding ways to recycle and reuse materials that are normally tough to recycle, Bausch + Lomb Australia raised some funds for the event, with $1 donated for every kilo of contact lens waste they received. Meanwhile, Orange NSW’s Hansen Optometrists donated the consultation fee from one of their patients, who was seen during the World Sight Day itself.
There were also notable international contributions, like the University of Montreal which managed to become the highest fundraising optometry school after raising CAD$7,000 (AU$7,396) through several events.
CooperVision, meanwhile, had over 40 sites and teams working to donate, managing to raise at least US$260,000 (AU$360,454), which comprised of employee contributions. This number takes the company’s total World Sight Day donations over US$1 million (AU$1.39m).
World Sight Day is an annual event, held on every second Thursday of October, with Optometry Giving Sight organising the World Sight Day Challenge, with the aim of encouraging people to raise money on that day.
Optometry Giving Sight’s goal, as a global fundraising initiative, is to prevent blindness and impaired vision, particularly due to uncorrected refractive issues. Earlier in 2018, it revealed that it would be merging with the Brien Holden Vision Institute Foundation.