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May, 2021


Review Videos As An Important Source Of Content Ideas

Customer reviews are content that will resonate well with your target audience. It is a widely known fact that consumers read reviews, feedback, and testimonials before parting with their money. For marketers, reviews are content that can increase the conversion rates. How to incorporate reviews in the content marketing strategy Customer reviews can be a source for content ideas – ideas that reflect what the target audience wants, what features matter, and what pain points must be overcome. Reviews can also help find brand advocates who are willing to workRead More

How To Legally Use Customer Reviews In Advertisements

Feedback from customers is now being used in advertisements because of their benefits in terms of gaining brand awareness and credibility. However, there are certain advertising rules that you need to be aware of when using user-generated content. Customers own the content and they must give permission for their content to be used. By obtaining appropriate permission from customers before using their feedback legally you are showing respect and consideration to other users. Meanwhile, any relationship with the endorser must be disclosed properly to ensure that the testimonial is honestRead More