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The Role Of Technology In Successful Cross-Border Trade

Current challenges in cross-border trade in North America have been amplified by the coronavirus pandemic. It now goes beyond ensuring that goods arrive at their final destination on time. Aside from identifying the fastest and most efficient transport that will get cargo from Point A to Point B, the safety of transportation workers has to be prioritized. According to Michael Ford, vice president of Government and Industry Affairs at BDP, trucking companies have to ensure that their drivers are healthy enough to deliver products and perform their tasks. Cross-border tradeRead More


Why Agency Reviews Are Essential In Your Marketing Strategy

If you are a service-oriented business, such as providing home repairs or owning a salon, many potential customers need to find out if they can trust you to fulfill their needs. After all, the last thing a customer wants is a botched haircut or worse, their roof crumbling down on them! Reading recommendations and feedback to find out if they will get value for their money and will have a pleasant experience is one of the steps people make before making a purchase. As a business owner, it’s important forRead More


Starting 2023 Junk Food Ads Online And Before 9pm On TV Banned In The UK

The British government is will be announcing a ban on junk food advertising online and on TV (before 9pm) starting 2023, as part of the country’s efforts to tackle the growing obesity crisis. The new measures, when implemented, will be some of the strictest restrictions in the world, and is expected to greatly affect the food advertising sector, which spends at least £600mn annually. On the other end of the scale, TV broadcasters like ITV and Sky could lose around £200mn in revenue. The online ad ban will hit allRead More


Review Videos As An Important Source Of Content Ideas

Customer reviews are content that will resonate well with your target audience. It is a widely known fact that consumers read reviews, feedback, and testimonials before parting with their money. For marketers, reviews are content that can increase the conversion rates. How to incorporate reviews in the content marketing strategy Customer reviews can be a source for content ideas – ideas that reflect what the target audience wants, what features matter, and what pain points must be overcome. Reviews can also help find brand advocates who are willing to workRead More


How To Legally Use Customer Reviews In Advertisements

Feedback from customers is now being used in advertisements because of their benefits in terms of gaining brand awareness and credibility. However, there are certain advertising rules that you need to be aware of when using user-generated content. Customers own the content and they must give permission for their content to be used. By obtaining appropriate permission from customers before using their feedback legally you are showing respect and consideration to other users. Meanwhile, any relationship with the endorser must be disclosed properly to ensure that the testimonial is honestRead More


The History Of Bird’s Eye View Maps

More than 1,800 illustrated maps or bird’s eye view maps of cities and towns in the USA and Canada were produced between the 1840’s and 1920’s. More than 55% of the panoramic maps were drawn by 5 artists, Albert Ruger, Thaddeus Mortimer Fowler, Lucien R. Burleigh, Henry Wellge and Oakley H. Bailey. At least, 1,500 of the maps they created can be found in the Library of Congress. The tradition of illustrated maps started in Europe during the late 16th and early 17th centuries. Most of the bird’s eye viewRead More


Useful Tips When Choosing A Blanket

A blanket can provide extra warmth during the cold winter months. When you are planning to purchase one, keep in mind that blankets are not created equal. Most blankets are intended to keep you warm but there are those that can be used for decorative purposes. A good choice will be a blanket that is both cosy and stylish. Choosing the fabric of your blanket Cashmere is usually a good choice because it is softer than the traditional sheep’s wool. Cashmere comes from Cashmere goats that are raised in Tibet,Read More


Canada’s Divorce Act updated

Good news for family lawyers and law firms like Donich Law, as Canada’s Divorce Act recently got updated to provide better protection for children and abused spouses. The updates, the first major changes to the Act in over 2 decades, came into effect on March 1, 2021. Among their changes is a list of factors that courts have to consider when accounting for a child’s well-being for verdicts, which include the impact of family violence. Notably, the previous version of the Act made no references to family violence, as reportedRead More


Importance Of Trucks To The US Economy

It is common to see large tractor-trailers hauling goods near the borders. Sometimes, what they are carrying is obvious from the signage and logo outside the truck. People often ask what is inside the trucks and how heavy are the goods they are carrying. Where did the goods come from and where is its destination? According to the US Census Commodity Flow Survey in 2017, trucks have transported 71.6% or $10.4 trillion of the $14.5 trillion of the value of goods that were shipped in the United States. Most ofRead More


Customer Reviews As Free Advertisements

Search results are now being dominated by customer reviews so that businesses are wondering whether it is still worthwhile to pay for advertisements. A business must work first on encouraging customer reviews to enhance its reputation and credibility. The better the reputation, the easier it will be to decide on the kind of advertisement that can boost the products or service. Each review that a business receives from its customers is a free advertisement on the value delivered to the community. The fact is, people, trust customer reviews more thanRead More


Digital Marketing Tips For Small Businesses

For some business owners, understanding digital marketing can be a daunting task, which can be worsened by the fact that failing is disastrous for a business. Knowing your business and how it fits in the field is a good first step, of course, but here are a few things to do beyond that. Writing engaging blog content Blogging is one of the cheapest forms of marketing out there, but one has to know how to write good blog content in order to really see the value of it. It’s aRead More