Tools To Turbocharge Content Marketing This 2017
An important development from last year was the change unveiled by Facebook. The businesses that focused on content marketing were hugely affected by the News Feed algorithm modifications of Facebook, that gravely decreased the organic reach. The publishers reported an almost 42% decrease in their referral traffic. The unexpected changes show that brands have to be focused in their audience retention and reach this 2017.
This year is the time to adopt new technologies. Thomas Smale, the founder of FE International, wrote about the tools that are going to turbocharge content marketing strategies this year.
Buffer offers a smarter way to post content in social media. It helps streamline syndication efforts in social media. It allows its user to connect all social media profiles in a single hub. One can schedule the content to every social media asset with just several clicks. Buffer’s post analytics is what sets it apart. It assists in dishing out the content to audiences during the correct time.
Almighty.Press goes beyond calculating engagement metrics, such as tweets, share counts and likes. This platform connects its users with real-time filterable news feed which are trending across the globe.
The content virility is measured through its Almighty Force algorithm. This enables the brands to keep an eye on trending content prior to it getting saturated.
SumoMe is offering various solutions to assist in growing an audience and improving a content’s reach. SumoMe has a list building tool that involves an ‘exit intent’ feature, which tracks mouse movements to know if a user is intending to leave a website. This may be utilized to trigger pop-up messages showcasing related posts, personalized special offers or email opt-in forms.
Brands have the ability to boost conversion rates using full screen calls to action which slide from a view port’s top following the loading of page content. In addition, the tool also provides share button solutions which complement a website.
These tools are going to be extra great and helpful especially when there is also a content marketing consultant managing the content marketing efforts of a company’s brand.
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